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Revenue and sustainability
Publishers waste video ad impressions thanks to a programmatic flaw - Digiday
Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend | AdExchanger
The “civically committed,” “thrifty transactors,” and “elusive engagers”: a new report breaks down why different kinds of news subscribers pay (or don’t) » Nieman Journalism Lab
How The Times of London is using Facebook groups to drive subscriptions - Digiday
Advertising is not marketing: Here’s what it will look like in 10 years | The Drum
Google sent more traffic to publishers than Facebook in 2017 - Recode
Top 10 Facebook Advertising Features You Should Be Using | Social Media Today
It's time for a paywall revolution | Poynter
How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level | Street Fight
Kickstarter’s new product, Drip, lets people charge subscriptions for ongoing projects » Nieman Journalism Lab
Bad news from Mashable, BuzzFeed, and Vice shows times are rough for ad-supported digital media » Nieman Journalism Lab
Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars » Nieman Journalism Lab
Angst Among Digital Media CEOs as Ads Fall: Is It Time to Sell? - Bloomberg
Village Media, relying on local advertisers, seems to have found a scalable (and profitable) local news model » Nieman Journalism Lab
It’s time for online media to pivot from advertising.
Websites use your CPU to mine cryptocurrency even when you close your browser | Ars Technica